International IP Conference
13-14 May 2021, St. Petersburg
+7 (495) 414-14-05
info@bwforum.ru

6th International Online Conference
Protection of intellectual property rights

USA, Europe, China and Russia experience
IP trends from around the world. More than 25 cases from intellectual property experts from major corporations and leading law firms from the United States, Europe, China, Japan, and Russia. "Full immersion"days.
13−14 May 2021,
St. Petersburg
  • IT solutions patenting
  • Unfair competition
  • Advertising and Media
  • Combat counterfeiting
  • International experience

Program

13 May, Thursday
Session 1:
Transactions, Taxation, Exploitation and Commercialization of Intellectual Property
9:00 — 9:30
Case-study: Contractual relations between the employer and employees creating intellectual property
Sergey Zuykov —Managing partner, Zuykov and partners
9:30 — 10:00
Case-study: Intellectual property issues in the context of M&A transactions
Vera Zotova — Associate in the Intellectual Property and Information Technology practice, Borenius Attorneys, Russia
10:00 — 10:30
Case-study: Pledge of intangible assets
Sergey Medvedev — Partner, Head of Legal Department, Gorodissky and partners, Russia
10:30 — 11:00
Case-study: Publishing works on the Internet as a way to confirm copyright
Victoria Sedakova —Head of Department for Legal Support to
foreign economic projects, Ural Mining Metallurgical Company, Russia
11:00 — 11:30
Coffee-break
11:30 — 12:00
Case-study: Retention of rights after filing for bankruptcy of the copyright holder
Elena Buranova — Partner, Head of Intellectual Property Practice, KIAP Law Office
12:00 — 12:30
Case-study: Features of joint management of IP objects
Julia Sycheva — Director of Legal Affairs Russia, CIS and Baltic States, Viacom
12:30 — 13:00
Case-study: Work-for-hire contract
Julia Ponomareva — Lead Intellectual Property Lawyer, Qiwi
13:00 — 14:00
Lunch
14:00 — 14:30
Case-study: Identification of patentable objects within the framework of patent research and payment of remuneration for objects of patent law
Elena Smirnova — Leading expert on patent work, Power Machines
14:30 — 15:00
Case-study: Use of protected objects of third parties as part of audiovisual works
Natalia Cherepanova — Head of legal, Bazelevs
Session 2:
Judicial practice
15:00 — 15:30
Case-study: Intellectual property in the form of videos-movies, TV series, TV shows. Judicial practice.
Denis Dorotenko — Legal Counsel, Yandex, Russia
15:30 — 16:00
Case-study: Actual problems of proving the violation of exclusive rights to software and databases
Yaroslav Schuetzle — Head of IT & IP Litigation Practice, Rustam Kurmaev and Partners
16:00 — 16:30
Coffee-break
16:30 — 17:00
Case-study: Avito vs Rospatent: disputes over the recognition of a trademark as well-known
Aleksandr Zheleznyakov — Head of the Contract Department, AVITO, Russia
17:00 — 17:30
Case-study: Levi's Intellectual Property Practices
Mikhail Cheremisinov — Regional Security Manager for Russia, CIS and Turkey, Russia, Levi's
17:30 — 18:00
Case-study: US Patent Cases Year in Review
Richard T Matthews — IP Attorney, Williams Mullen, USA
14 May, Friday
Conference 1 (Hall №1)
Patenting, protection and enforcement of IT solutions and innovations
9:00 — 9:30
Case-study: Purchasing software: Features of structuring transactions related to the alienation of IP assets
Ksenia Bychkova — Head of legal Department, Mail.ru Group, Russia
9:30 — 10:00
Case-study: Unfair competition in the IT sector
Ivan Preobrazhenskiy — Head of Legal Department, Gett Russia
10:00 — 10:30
Case-study: Problems of legal regulation of software processing (modification)
Yaroslav Schuetzle — Head of IT & IP Dispute Resolution Rustam Kurmaev & Partners
10:30 — 11:00
Case-study: Patent infringement determination on a claim with multi-parties
Xiaolin DANG —
Managing Partner, Patent Attorney, Attorney-at-law, Doctor of Laws
Beijing Sanyou Intellectual Property Agency Ltd.
11:00 — 11:30
Coffee-break
11:30 — 12:00
Case-study: Cybersecurity and Intellectual property
  • The New Chinese Cyber Security Law
  • Recent developments;
  • What are sensible information under the CSL;
  • Effects on filing patents;
  • IPR protection and data transfer regulations;
  • Filings and data localization.
Daniel Albrecht  — Managing Counsel, Starke (Beijing) Intellectual Property Co. Ltd., China
12:00 — 12:30
Case-study: Patentability of AI-related inventions in China
Bin CHEN — Partner, Director of Patent Department of Electronic and Physics Shanghai Patent & Trademark Law Office, LLC., China
12:30 — 13:00
Case-study: Patentability of Artificial Intelligence Inventions in Europe
Bastian Best —European Patent Attorney
13:00 — 14:00
Lunch
14:00 — 14:30
Case-study: Strategy for protecting the company's brand in the game industry
Julia Pimpe — Head of legal department, Playrix (Mobile Games)
14:30 — 15:00
Case-study: Copyright in the computer game industry, technologies that protect the interests of the copyright holder
Eugenia Smirnova — Chief Legal Officer, Saber interactive
15:00 — 15:30
Case-study: Working with free software: what should be considered?
Sergey Sayganov — Senior Consultant of the practice in the field of Intellectual Property, technology and Data Protection, PwC in Russia
15:30 — 16:00
Case-study: Which protection to choose? Copyright, Patent or Trade Secrets? Copyright protection of computer software from the Polish law perspective
Piotr Dynowski — Partner/Attorney at law and Michał Sałajczyk — Senior Associate, Bird & Bird, Poland
Conference 2 (Hall №2)
Comprehensive protection and enforcement of intellectual property rights
9:00 — 9:30
Case-study: Identification of intellectual property and inventory of intangible assets
Milhail Stetsenko — Senior Lawyer, Deloitte Legal
9:30 — 10:00
Case-study: The marketplace aggregator as an information intermediary for the requirements of copyright holders
Aleksey Petrusha — Head of Legal Support at AliExpress Russia Marketplace
10:00 — 10:30
Case-study: Effective strategies against unfair online retailers
Roman Larshin — Lawyer, Zuykov and partners, Russia
10:30 — 11:00
Case-study: Violations in China from a business perspective
Dr. Claudia Pappas — Head of IP Team Trademarks, ThyssenKrupp AG, Germany
11:00 — 11:30
Coffee-break
11:30 — 12:00
Case-study: A (worldwide) coexistence Agreement: What needs to be taken into consideration
  • Binding the companies of the Group;
  • Content of a Coexistence agreement;
  • Concerning the limitations; of the trademarks: minimum content, recommended content.
Herbert Hildenbrandt — Lawyer, BMA Brandstätter Rechtsanwälte GmbH, Austria
12:00 — 12:30
Case-study: Copyright protection as tool for product design protection
Aurelio Assenza — Partner emlex — Eva Maschietto Massimo Maggiore, Italy
12:30 — 13:00
Case-study: Likelihood of Confusion between Trademarks: Comparison of signs, is it really a matter of points of view? An Overview of Italian and EU Case Law on Impact of Conceptual aspects
Manuela Bruscolini — European TradeMark Attorney, INTERPATENT
13:00 — 14:00
Lunch
14:00 — 14:30
Case-study: Opinion of generic manufacturers on the pharmaceutical register of the Eurasian Patent Office and the Patent linkage mechanism
Sergey Lepetan — Head of legal department, SUN Pharma, Russia
14:30 — 15:00
Case-study: Trademarks Registration for pharmaceutical products in Latin America
Ksenia Nasonova — Patent attorney, SPBNIIVS, Russia
15:00 — 15:30
Case-study: Violation of IP rights of an international company: practice and conclusions
Ekaterina Montianova — Senior lawyer, Henkel Russia
15:30 — 16:00
Case-study: Trademark Squatting in China
Hongtao Wang — Trademark Attorney, Attorney At Law, Partner
Beyond Attorneys at Law, USA
Conference Speakers
  • Sergey Zuykov
    Managing partner
    Zuykov and partners, Russia
  • Vera Zotova
    Associate in the IP and IT practice
    Borenius, Russia
  • Dr. Claudia Pappas
    Head of IP Team Trademarks
    ThyssenKrupp AG, Germany
  • Manuela Bruscolini
    European TradeMark Attorney
    INTERPATENT, Italy
  • Aurelio Assenza
    Partner
    emlex – Eva Maschietto Massimo Maggiore, Italy
  • Julia Sycheva
    Head of legal
    Viacom International Media Networks, Russia
  • Daniel Albrecht
    Managing Counsel
    Starke (Beijing) Intellectual Property Co. Ltd., China
  • Alexey Petrusha
    Legal Counsel
    AliExpress, Russia
  • Ksenia Bychkova
    Head of legal Department
    Mail.ru Group, Russia
  • Julia Pimpe
    Head of legal
    Playrix (Mobile Games), Russia
  • Bastian Best
    European Patent Attorney
  • Herbert Hildenbrandt
    Lawyer
    BMA Brandstätter Rechtsanwälte GmbH, Austria
  • Natalia Cherepanova
    Head of legal
    Bazelevs
  • Hongtao Wang
    Trademark Attorney, Attorney At Law, Partner
    Beyond Attorneys at Law, USA
  • Ksenia Nasonova
    Patent attorney
    SPBNIIVS, Russia
  • Julia Ponomareva
    Lead Intellectual Property Lawyer
    Qiwi, Russia
  • Bin CHEN
    Partner, Director of Patent Department of Electronic and Physics
    Shanghai Patent & Trademark Law Office, LLC.
  • Ivan Preobrazhensky
    Head of Legal
    Gett, Russia
  • Elena Smirnova
    Leading expert on patent work
    Power Machines, Russia
  • Denis Dorotenko
    Legal Counsel
    Yandex, Russia
  • Victoria Sedakova
    Head of Department for Legal Support to
    foreign economic projects
    Ural Mining Metallurgical Company, Russia
  • Mikhail Cheremisinov
    Regional Security Manager for Russia, CIS and Turkey, Russia
    Levi's
  • Richard T Matthews
    IP Attorney
    Williams Mullen, USA
  • Yaroslav Schuetzle
    Head of IT and IP Litigation Practice
    Rustam Kurmaev and Partners, Russia
  • Aleksandr Zheleznyakov
    Head of the Contract Department
    AVITO, Russia
  • Piotr Dynowski
    Partner, Attorney at law
    Bird & Bird, Poland
  • Michal Salajczyk
    Senior Associate
    Bird & Bird, Poland
  • Ekaterina Montianova
    Senior lawyer
    Henkel, Russia
  • Sergey Sayganov
    Senior Consultant of the practice in the field of IP, technology and Data Protection
    PwC, Russia
  • Eugenia Smirnova
    Chief Legal Officer
    Saber interactive, Russia
  • Sergey Lepetan
    Head of legal department
    SUN Pharma, Russia
  • Xiaolin DANG
    Managing Partner, Patent Attorney, Attorney-at-law, Doctor of Laws
    Beijing Sanyou Intellectual Property Agency Ltd.
  • Roman Larshin
    Lawyer
    Zuykov and partners, Russia
Sponsors
Leading Russian and foreign law firms