3rd International Conference


Was held on April 11-12 in St.Petersburg

About the Conference

The 3rd international conference "Protection of Intellectual Property rights" was held on April 11−12, 2019 in St. Petersburg. The actual Russian and foreign practice was presented at the conference. Leading experts from the USA, Canada, Denmark, Germany, Poland, Great Britain, China and Russia shared their experience and effective strategies for intellectual property protection. #IPConference #MoreThanAConference

Conference Program

11 April, 2019
Session 1: Countering Misleading Advertising, Unfair Competition and Abuse of Rights
9:00 - 9:30
Case-study: How to stop the actions of unfair competition? Legal ways to combat unfair competition
Sergey Zuykov — Managing Partner, Zuykov and partners, Russia
• Recognition of unfair competition in the Federal Antimonopoly Service (The FAS Russia);
• The recognition of the action of unfair competition in arbitration and Court for Intellectual property rights;
• Application of Article 10 of the Civil Code of the Russian Federation.
9:30 - 10:00
Case-study: Unfair Сompetition vs. Abuse of Rights
Dmitry Markanov — Managing Partner, Patentus, Russia
• Similarity and difference in legal nature;
• Do unfair competition and abuse of rights have to go together?
• What to choose?
• Could unfair competitions and abuse of rights be effectively used together when other means do not work?
10:00 - 10:30
Case-study: Combating unfair competition using copyright law:
Bairta Mezhueva - Lawyer, Viacom International Media Networks, Russia
• Trademark registration is not the only way to protect against unfair competitors;
• Copyright vs Trademark in the fight against unfair competition;
• Copyright objects - the decisive argument in the victory over unscrupulous competitors.
10:30 - 11:00
Case-study: What are the differences between unfair and false advertising. Ways to conduct a Competitive Wars
Anna Konyaeva - President, Legal Services Center, Russia
• What are the negative impacts on business development. Negative Effects of misleading the consumer;
• Effectiveness of protection methods (Courts and Competition Authorities);
• Unfair Competition Prevention.
11:00 - 11:30
11:30 - 12:00
Case-study: Strategies for the 21st Century to Procure Protection for Your Design and Enforce Such Protection in the United States
John Freeman - Intellectual Property Attorney, Brinks Gilson & Lione, USA
• Design Patents: Scope of Protection; Examples; United States Filing Requirements; Common Prosecution Issues and Strategies; Enforcement Issues;
• Copyright: Scope of Protection; Examples; United States Filing Requirements; Protection and Enforcement Issues;
• Trade Dress: Scope of Protection; Examples; United States Filing Requirements; Common Prosecution Issues and Strategies; Enforcement Issues;
• Coordination of Use of Design Patents, Copyright, and Trade Dress.
Session 2: Key features of trademark and product design protection
12:00 - 12:30
Case-study: The mistakes in trademark protection:
Tove Graulund — Principal, European Trademark & Design Attorney, Graulund Consulting, Denmark
• Analysis of most common mistakes;
• Why do the mistakes occur?
• How to reduce mistakes?
12:30 - 13:00
Case-study: Protection of non- traditional trademarks in European Union Intellectual Property Office - recent developments
Dr. Aleksandra Auleytner - Partner, Head of IP&TMT Practice, Domański Zakrzewski Palinka Sp.k., Poland
• Shape marks;
• Marks which consist of a colour per se, combinations of colours;
• Motion marks (moving image);
• Multimedia marks (image and sound);
• Tracer marks;
• Smell/olfactory marks.
13:00 - 13:30
Case-study: Industrial Design vs Trademark vs Copyright. Requirements, approaches, disadvantages and advantages of systems protecting the exclusive right to product design
Aleksandra Pelikh - Head of legal, Zuykov and partners, Russia
• How to protect product design. Legal protection and the complexity of proving the existence of rights;
• How to protect product design, establish the extent of protection for each subject matter of copyright and define the criteria for violation of exclusive rights;
• Practical dimensions of exclusive rights protection; whether to go to court or to the competition agency;
• Which subject matter of copyright is better? Is it better to choose one of them? If so, which one, or all at once?
13:30 - 14:30
14:30 - 15:00
Case-study: Is there a life after the expiry of the patent? Obtaining supplementary protection under design aspects.
Martin Momtschilow - Attorney at law, Preu Bohlig & Partner, Germany
• Options of design protection:
Design rights, copyrights, trademarks, protection under unfair competition law;
• Limitations for technical features;
• Unfair competition law as a tool to «extend» patent lifetime.
15:00 - 15:30
Case-study: Protection Strategies for product design in China. What protection strategies are most effective in protecting product design? Is it possible to «triple» or «double» protection of the right?
Xiaolin Dang - General Manager, Partner, Beijing Sanyou Intellectual Property Agency, China
• Protection with patent law by design patent;
• Protection with copyright law;
• Protection with unfair competition law;
• Protection with trademark law.
15:30 - 15:45
A technical break. Split into study groups: Group 1. Group 2. Group 3
Combating Illicit Production and Trafficking of Counterfeit Goods
15:45 - 16:15
Case-study: One trademark to rule them all
Ekaterina Pronicheva - Partner, LL.M., Claims, Russia
• The importance of a well-known trademark in combating the use of similar designations;
• Trends in the practice of Rospatent on registration of well-known trademarks;
• Current practice Of the Сourt of intellectual property rights on the criteria of publicity.
16:15 - 16:45
Case-study: Levi's Anti-Counterfeiting Practice in Russia and the CIS
Mikhail Cheremisinov - Regional Brand Protection Manager, Russia & CIS, Levi Strauss & Co., Russia
• Main registered trademarks of Levi's;
• Events in Kazakhstan and Kyrgyzstan;
• Interaction with law enforcement agencies;
• Cooperation with shopping malls;
• System of detection and counteraction to counterfeiting and parallel import on the Internet.
16:45 - 17:15
17:15 - 17:45
Case-study: Anti-counterfeiting vs. abuse of right
Evgenia Smirnova - Head of legal, Riki Group (TM"Smeshariki"), Russia
17:45 - 18:15
Case-study: Imitation of brand packaging design
Ekaterina Montianova - Senior lawyer, Henkel, Russia
• The building of a legal defense;
• Painful point. The nuances of the case;
• Optimization of lawyers work.
18:15 - 18:45
Case Studies in Fighting Fakes in China and Internationally
Paul D. Jones - Principal Jones & Co., Canada
• How evaluate the effectiveness of the courts or other enforcers;
• The rules of evidence;
• Analysis of the product or process in light of the rules of evidence;
• Finding the factory;
• Conducting the buy, including international buys and notarizations;
• Running an international sting operation;
• Going to court, mediation, and when and how to settle.
IT Solutions Patenting, Protection and Defense: Russian and Foreign Practic
15:45 - 16:15
Case-study: IT and software patents in Europe:
Bastian Best - German and European Patent Attorney, Partner, Bardehle Pagenberg, Germany
• Overview of the patentability framework at the European Patent Office;
• Practical case law examples, in particular for disruptive software technologies:
Artificial Intelligence (AI), blockchain, big data, Internet of Things (IoT);
• Best practices for drafting valid and enforceable European software patents.
16:15 - 16:45
Case-study: Open Source Software: Traps and Pitfalls:
Denis Dorotenko - Legal Counsel, Yandex, Russia
• Licensing issues;
• CLA and contributor's identification;
• Corporate policy regarding open source: why do we need such policy and what are the advantages;
• Regulations on open source publishing.
16:45 - 17:15
17:15 - 17:45
Case-study: Peculiarities of legal relations between the Parties within the framework of the custom work contract in the course of software development
Yulia Pimpe - General Consul, Playrix (Mobile Games), Russia
• Securing the rights of the customer;
• Protection of interests of the Developer;
• Court practice.
17:45 - 18:15
Case-study: Microsoft's IP strategy for a new era of shared innovation
Nadezhda Nesterova - Commercial Attorney, PhD in Law, Microsoft Russia
• Microsoft's intellectual property (IP): general overview;
• What IP issues may arise in the course of collaboration between tech companies and their customers in the era of artificial intelligence and digital transformation;
• The seven Shared Innovation Principles as the core of the new Microsoft's IP strategy;
• More details on each of the Shared Innovation Principles.
18:15 - 18:45
Case-study: Patenting Blockchain – Where are we now, where do we expect new blockchain patents to arise?
Richard Nugent - Head of IP Strategy, Coller IP, United Kingdom
Patent-related Issues in the Field of Medicine
15:45 - 16:15
Case-study: Regulation of biosimilars in Russia
Boris Malakhov - Partner, Lidings, Russia
• Features in the field of registration;
• Features in the field of patent disputes;
• Approaches of foreign practice.
16:15 - 16:45
Case-study: Patent Eligibility in Life Sciences: Prosecution and Enforcement Strategies in 2019
Marina Miller - Ph.D., Partner, Oblon, McClelland, Maier & Neustadt, USA
• Сhallenges in the life science field during application prosecution and patent post grant;
• The most recent Guidance issued by the US Patent and Trademark Office;
• The most important cases by the US courts;
• Application drafting and prosecution suggestions and examples, differences from the European standards, etc.
16:45 - 17:15
17:15 - 17:45
Case-study: Supplementary Protection Certificates and protection of medicinal products in the EU
Piotr Dynowski - LL.M., Partner, Head of IP, Media, Tech & Comms practice, Bird & Bird, Poland
• Conditions for obtaining an SPC;
• Calculating term of protection of an SPC;
• Scope of protection resulting from the SPC – overview of the key case-law of the CJEU;
• Expiry of an SPC;
• Invalidation of an SPC;
• Reform of SPC – manufacturing export waiver.
17:45 - 18:15
Case-study: The peculiarities of patent protection in Europe for inventions in the field of medicine
Dr. André Guder - Partner, Biotech Department, Uexküll & Stolberg, Germany
• Overview on patentable matter and matter excluded from patentability under the European Patent Convention;
• Things to remember when claiming diagnostic methods, further medical uses, treatment regimens, stem cells, and the like;
• Problems to be avoided when drafting patent applications to be pursued at the European Patent Office;
• Important case law from the Boards of Appeal.
18:15 - 18:45
Case-study: Practice of Invalidating Pharmaceutical Patents: Key Determinants: the report would address several cases and highlight key determinants.
Ksenia Nasonova - Leading patent attorney, Patent Attorney for Russia and Eurasia, Geropharm, Russia

Conference Program

12 April, 2019
Session 1: Combating Violations on the Internet
9:00 - 9:30
Case-study: Protection of rights to means of individualization in the digital environment
Vadim Nyunyaev - Head of IP, Gazprom Neft, Russia
• Impact of GDPR regulations on intellectual property protection;
• Approaches to accountability of ISPs from a global perspective;
• Illegal use of trademarks as keywords.
9:30 - 10:00
Case-study: Practical tips on protecting your IP on the Internet in China and online due diligence
Yixian Chen - Barrister & Solicitor, Jones & Co., Canada
• Practical tips on searching for infringing products online;
• Take-downs on Chinese e-commerce platforms (Taobao, Alibaba, T-Mall, 1688, JD.com);
- How-to and tips;
- How to respond to counter-claim;
• Further steps: take-down related due diligence searches;
- Trademark database search (China Trademark Office);
- Corporate information search.
10:00 - 10:30
Case-study: Research and modeling of the shadow market: who and how buys and sells counterfeit goods
Yuriy Vopilov - General Director, Brand Monitor, Russia
• How vocabulary affects the willingness of consumers to buy counterfeit;
• How buyers evaluate their ability to recognize fakes on the Internet vs. are they capable in practice;
• Debunking the myth that counterfeiters carefully hide the fact of selling fakes.
Session 2: Intellectual property in the age of digitalization and digital economy: global trends and challenges
10:30 - 11:00
Case-study: Digital Marketing: New Challenges for IP Lawyers. Strategy for Intellectual Property Rights Protection and Ways of Digital Marketing
Polina Pavlova - Senior legal counsel Legal & Regulatory, Danone, Russia
• IP protection in social networks;
• Social media marketing: the importance of involving a lawyer;
• Legal aspects of comprehensive digital projects.
11:00 - 11:30
11:30 - 12:00
Case-study: Capitalising on Data & Upcoming Tools to Build Cost-Efficient TM Portfolios and Protect Pharmaceutical TM.
Myrtha Hurtado Rivas - Global Head Trademarks & Domain Names, Novartis International AG, Switzerland
12:00 - 12:30
Case-study: Information security of business and intellectual property protection
Kamila Blagopoluchnaya - Patent attorney, InfoWatch, Russia
• Overview of information leaks, statistics and analytics by business sectors;
• Crooks' motives;
• Consequences of loss of intellectual property (case studies);
• How to protect intellectual property not only from a legal point of view, but also from a technical point of view.
12:30 - 13:00
Case-study: In Global Digital Economy «Data are the Gold of the 21st Century»
Dr. Philipp Süss - Partner, Reed Smith, Germany
• Protection of data subjects under data protection laws?
• EU Commission's Policy «Building a European Data Economy»;
- Regulation on the free flow of non-personal data in the EU;
- EU Know-how Directive;
• Practical Aspects:
- Limitations resulting from EU Competition Law?
- Data Sharing Obligation? Position paper from German Political Party dated 12 February 2019.
13:00 - 13:30
Case-study: Working with personal data in the digital world: pharmaceutical company experience
Galina Tereshchenko - Lawyer, Sanofi, Russia
• Personal Data as Company's Asset;
• Protection of personal data in the digital world;
• Peculiarities of personal data processing in an international company;
• Do's and don'ts when dealing with personal data.
14:30 - 15:00
Case-study: Accountability for breach of GDPR: overview of first cases
Aleksei Gribanov - Senior Associate, Borenius, Russia
• A fine of 50 million euros imposed on Google in France;
• Investigation into the illegal use by the Austrian Post (Österreichische Post AG) of information on the political stances of clients;
• First GDPR fine in Austria: Case of illegal use of surveillance cameras;
• First GDPR fine in Germany: Case of leakage of personal data processed in a social network;
• Case of breach of security of personal data processed in the portal of the Maltese state land authority;
• Results of official inspections of compliance with GDPR requirements in Sweden and Greece.
13:30 - 14:30
15:00 - 15:30
Case-study: Artificial intelligence, ethics and GDPR challenge: technology company approach.
Anastasia Zemlyukova - Commercial Attorney, Microsoft Russia
15:30 - 16:00
Case-study: Issues of differentiation of intellectual property rights in the work of artificial intelligence
Alexander Kuznetsov - Lawyer, Abbyy Global Office, Russia
• Legal issues of creation of intellectual property by artificial intelligence, confidentiality problems, security and responsibility;
• The legal personality of artificial intelligence;
• Artificial Intelligence and Human Rights;
• Gaps in legislation and proposals to address them.
Session 3: Transactions, Taxation and IT Systems Management
16:00 - 16:30
Case-study: Accounting process and IP Management automation in the Company. The intellectual property inventory.
Alina Akinshina - Executive Director, OnlinePatent, Russia
16:30 - 17:00
Case-study: Joint ventures: transactions with intellectual property
Sergey Medvedev - Partner, Ph.D., LL.M., Gorodissky and partners, Russia
• Features, types and legal structuring;
• Acquisition and sale of technology;
• Transactions for the provision and transfer of technologies;
• Deals to create joint ventures to implement technology projects;
• Practical case studies and recommendations.
17:00 - 17:30
Case-study: Recommendations for employers on protection of intellectual property rights from employees
Vasiliy Nikitenko - Legal & Compliance manager, Ford Sollers, Russia
• Establishment of a trade secret protection regime;
• Features of registration of violations of trade secrets;
• Lawsuit against former employees of the company. Court practic.
The conference was attended by highly qualified lawyers-practitioners representatives of the largest Russian and foreign corporations and law firms from the USA, Europe, China and Russia. #bwforum #IPConference #MoreThanAConference #TrainingForLawyers
  • Myrtha Hurtado Rivas
    Global Head Trademarks & Domain Names
    Novartis International AG, Switzerland
  • Marina Miller
    Ph.D., Partner
    Oblon, McClelland, Maier &
    Neustadt, USA
  • Bastian Best
    German and European Patent
    Attorney, Partner
    Bardehle Pagenberg, Germany
  • Tove Graulund
    Director, European Trademark & Design Attorney
    Graulund Consulting, Denmark
  • Xiaolin Dang
    General Manager, Partner
    Beijing Sanyou Intellectual Property Agency, China
  • Yixian Chen
    Barrister & Solicitor
    Jones&Co, Canada
  • Dr. Aleksandra Auleytner
    Partner, Head of IP&TMT Practice
    DZP, Poland
  • Dr. André Guder
    Biotech Department
    Uexküll & Stolberg, Germany
  • Dr. Philipp Süss
    Reed Smith, Gemany
  • Martin Momtschilow
    Attorney at law
    Preu Bohlig & Partner, Germany
  • Paul D. Jones
    Jones &Co, Canada
  • John Freeman
    Intellectual Property Attorney
    Brinks Gilson & Lione, USA
  • Nadezhda Nesterova
    Commercial Attorney, PhD in Law
    Microsoft Russia
  • Ksenia Nasonova
    Leading patent attorney, Patent
    Attorney for Russia and Eurasia
    Geropharm Russia
  • Yulia Pimpe
    Head of Legal & Compliance
    Russia, Belorussia, Kazakhstan and
    Baltic's Countries
    Playrix (Mobile Games)
  • Anastasia Zemlyukova
    Commercial Attorney
    Microsoft Russia
  • Alexander Kuznetsov
    Abbyy Global Office
  • Galina Tereschenko
    Sanofi Russia
  • Ekaterina Montianova
    Senior lawyer
    Henkel Russia
  • Denis Dorotenko
    Legal Counsel
  • Mikhail Cheremisinov
    Regional Brand Protection
    Manager, Russia & CIS
    Levi Strauss & Co.
  • Kamila Blagopoluchnaya
    Patent attorney
    Info Watch
  • Evgenia Smirnova
    Head of legal
    Riki Group (TM"Smeshariki"),
  • Bairta Mezhueva
    Viacom International Media Networks
  • Polina Pavlova
    Senior legal counsel Legal & Regulatory
    Danone Russia
  • Vadim Nyunyaev
    Head of IP
    Gazprom Neft
  • Sergey Medvedev
    Partner, Ph.D., LL.M.
    Gorodissky & Partners
  • Alina Akinshina
    Executive Director
  • Aleksandra Pelikh
    Head of legal
    Zuykov & partners LLC
  • Aleksei Gribanov
    Senior Associate
  • Sergey Zuykov
    Managing Partner
    Zuykov & partners LLC
  • Boris Malakhov
  • Dmitry Markanov
    Managing Partner, Head of Trademarks and
    Litigation, Trademark Attorney
  • Ekaterina Pronicheva
    Partner, LL.M.
  • Yuriy Vopilov
    General Director
    Brand Monitor
  • Anna Konyaeva
    Legal Services Center
Conference sponsors


Courtyard by Marriott St. Petersburg Vasilievsky. Experience four-star accommodations and services at The Courtyard St. Petersburg Vasilievsky. Beautifully situated along the Malaya Neva River, in a historic building, hotel offers a premier setting that places you close to everything on Vasilievsky Island and in city center St. Petersburg.