© 2020 Business Way Forum
4th International Conference
PROTECTION OF INTELLECTUAL PROPERTY RIGHTS
9th Annual Conference
17-18 October 2019 | Moscow, Russia
17-18 October 2019 | Moscow, Russia
About
Agenda
17 October, 2019
SESSION 1:
Best practices for developing and managing your company's intellectual property
Best practices for developing and managing your company's intellectual property
9:30 - 10:05
Case-study: The work-related results of intellectual activity and remuneration to authors: trends in judicial and law enforcement practice:
Oleg Samofalov — Head of legal, Gazpromneft NTC, Russia
- The work-related results of intellectual activity and civil-legal nature of royalties;
- In what cases the employer has the right not to pay remuneration;
- Author's remuneration vs salary. How to pay and how much to pay?
10:05 - 10:40
Case-study: IP issues in the context of M&A transactions and JVs in the fashion industry:
Domenico Colella — Partner, Orsingher Ortu, Italy
- Typical deal structure;
- Differences between share deals and asset deals;
- Joint Ventures;
- Due diligence (key aspects to be reviewed);
- Focus on key contractual clauses;
- Ancillary agreements (e.g. agreements with key employees/managers such as designers);
- Critical issues in the context of an acquisition of a fashion house;
- Protections aimed at overcoming criticalities.
10:40 - 11:15
Case-study: IP portfolio of the global Corporation: management challenges
Dmitry Markanov — Managing Partner, Patentus
11:15 - 12:00
Coffee-break
12:00 - 12:35
Case-study: Franchisor's intellectual property and how to protect it
Sergey Zuykov — Managing partner, Zuykov and Partners
- Types of objects of law. Registration of objects of law;
- Out-of-court termination;
- Registration of the contract in Rospatent;
- Consequences of non-registration of the contract: payments (return/non-return), termination of the use of the granted rights.
Session 2:
Legal ways to combat unfair competition
Legal ways to combat unfair competition
12:35 - 13:10
Case-study: Legal ways to combat unfair competition
Dr. Claudia Pappas — Head of IP Team Trademarks, ThyssenKrupp AG, Germany
13:10 - 13:45
Case-study: Abuse of intellectual rights as an act of unfair competition
Yana Brutman — Partner, TM Defence
- Pirated registration of intellectual property and giving the appearance of legality to an act of unfair competition;
- Strategy and tactics of challenging pirate registrations;
- FAS practice in cases of unfair competition.
13:45 - 14:45
Lunch
Session 3:
Intellectual property issues in advertising
Intellectual property issues in advertising
14:45 - 15:20
Case-study: Who and to what extent shall be responsible for violation of the legislation in the field of advertising and unfair competition?
Marianna Ivanova — Head of Legal Department, Gazprom-Media, Russia
15:20 - 15:55
Case-study: Labelling in influencer marketing: Best practice in Germany for campaigns on the right side of the law
Margret Knitter — Partner, Certified Expert for IP, LL.M., SKW Schwarz (Germany)
- Legal Framework
- What Has to Be Labelled as Advertisement?
- When Must an Advertisement Be Labelled?
- How Should the Advertisement Be Labelled?
15:55 - 16:25
Coffee-break
16:25 - 18:10
Session 4:
Intellectual property in the age of digitalization and digital economy: global trends and challenges
Intellectual property in the age of digitalization and digital economy: global trends and challenges
16:25 - 17:00
Case-study: How machine learning can enhance your patent search quality!
Dr. Michael Natterer — Managing Director, Dennemeyer Octimine GmbH
18:10 – 20:00
Cocktail Sponsor — Dennemeyer & Associates
Conference program
18 October, 2019
9:30 - 17:00
CONFERENCE 1:
Intellectual Property issues in the FMCG sector and industrial production
Intellectual Property issues in the FMCG sector and industrial production
Room № 1
Session 1:
Key features of product design, trademark and non-traditional trademark protection
Key features of product design, trademark and non-traditional trademark protection
9:30 - 10:00
Case-study: Problems in enforcing industrial
design rights:
design rights:
Aleksandra Pelikh — Hed of legal, Zuykov and partners
- Features of proving a violation of the exclusive right;
- Forensic examination from the
point of view of the informed
consumer; - Judicial practice on disputes with
industrial designs.
10:00 - 10:30
Case-study: 3D trademarks as a tool to protect product design: features of obtaining legal protection and protection of rights to 3D trademarks: Italian/EU practice:
Massimo Maggiore — Founding partner, Maschietto Maggiore Besseghini — Studio Legale, Italy
- 3D trademarks as unconventional trademarks;
- When can a product shape be protected as a trademark;
- Are 3D trademarks a real option?
The take aways of EU law.
10:30 - 11:00
Case-study: Protecting Product Design in the European Union — New Developments:
Malte Nentwig — Attorney at Law (Germany),
Certified IP Lawyer, Boehmert & Boehmert, Germany
Certified IP Lawyer, Boehmert & Boehmert, Germany
- The tactical options: Design Protection, Trademark Protection, Copyright Protection and Unfair Competition Law: Which route to take?
- Avoiding pitfalls when filing designs and 3D-marks in the EU: How to obtain good protection for enforcement?
- The scope of protection of registered designs: What is within the scope of protection and how are functional features of design considered (in particular ECJ-decision DOCERAM);
- Enforcing design and trademark claims in litigation within the EU.
11:00 - 11:30
Coffee-break
11:30 - 12:00
Case-study: Detailed analysis of the issues related to the protection of nontraditional marks including colour, sound, smell, and shape marks:
Philipp Homann — LL.M. Senior Associate, Noerr, Spain
- Namely trademark protection for color marks in the European Union (single colours, colour combinations, etc.);
- As well as the EUIPO’s most recent practice on other types of non-traditional trademarks (sound, motion, multimedia, holograms, etc.)
12:00 - 12:30
Case-study: Trademark registration in China:
Daniel Albrecht — Managing Counsel, Attorney at Law, Starke-Beijing, China
- How to register a trademark in China?
- How to find a Chinese Name for a foreign Trademark?
- Registration of well-known trademarks in China;
- How to act against trademark squatters in China;
- The Reform of the Chinese trademark law in 2019;
- Recent trademark cases in China and their impact of the jurisdiction.
12:30-15:30
Session 2:
Combating illicit production and trafficking of counterfeit goods
Combating illicit production and trafficking of counterfeit goods
- Legal methods and practical methods of countering fraud and counterfeit;
- Best practices to tackle counterfeit in the Internet;
- Using Blockchain in the Fight;
- Against Counterfeiting;
- Anti-counterfeiting technologies at work;
- Technology to track and manage infringement and counterfeits.
Case-study: Fighting counterfeit in Europe
Frédéric Blanc — Director, European Trademark and Design Attorney, Dennemeyer & Associates, France
- Commenting 2019 reports on counterfeit from EUIPO and OCDE;
- Analyzing the main trends;
- Proposing strategy to fight.
13:00 - 14:00
Lunch
9:30 – 17:00
CONFERENCE 2:
IT solutions patenting, protection and defense: Russian and foreign practice
IT solutions patenting, protection and defense: Russian and foreign practice
Room № 2
08:30 – 9:30
Registration. Welcome coffee
Session 1:
Features of IT products protection in Russia and abroad
Features of IT products protection in Russia and abroad
9:30 - 10:00
Case-study: Main advantages, risks, recommendations when working with Open Source.
Yasmina Ignateva, Senior lawyer, ABBYY
10:00 - 10:30
Case-study: Software Patents in Medical Technology under the European Patent Convention.
Richard Bennett, Partner, Patent Attorney and LL.M., SSM Sandmair Patent Attorneys and Lawyer, Germany
- Requirements for patentability of software under the EPC
- Avoiding pitfalls for software patents in medical technology
- The potential impact of case G1/19 pending before the Enlarged Board of Appeal
10:30 - 11:00
Case-study: Software Protection in the United States: What You Need to Know, But Were Afraid to Ask!
Steven Shape, Managing Partner, Patent Attorney, Dennemeyer & Associates, USA
In the United States, software can be the subject of a properly drafted utility patent application or a copyright registration. Software embodied in source code, an idea, or an invention (device or process) can be protected. Software developers and companies can choose between patent and copyright. Some decide to use both. It is important to focus on what is desired to be protected -- the code itself, the product using the software in operation, the process carried out by the software. Obtaining a patent and registering a copyright are very different processes, with different timing and different costs.
11:00 - 11:30
Coffee-break
11:30 - 12:00
Case-study: Intellectual Property protection in the World of eSports
Ksenia Bychkova, Head of legal department, Mail.Ru Group
- Specifics of relations related to intellectual property in e-sports activities
- Media rights to the player as the main asset of the organization
- Team logo and trademark. Brand protection
- Tournament broadcast: game developer, publisher, tournament organizer, team, players
- Sponsors and advertisers: how to reduce risks in advertising integration
12:00 - 12:30
Case-study: International patenting for Russian applicants: theory and practice
Eduard Shablin - Partner, Patent Attorney, Patentica, Russia
12:30 - 13:00
Case-study: Protection of Software in China: Patents and Designs
Chunguang HU - Partner, CHINA PAT INTELLECTUAL PROPERTY OFFICE, China
13:00 - 14:00
Lunch
14:00 - 14:30
Case-study: What to consider when creating computer programs
Eugenia Pleshkova - The legal adviser, Digital Horizon
Session 2:
Artificial Intelligence collides with patent law
Artificial Intelligence collides with patent law
14:30 - 15:00
Case-study: Patenting of solutions in the field of artificial intelligence.
Andrey Inshakov - Head of Patent Department, Yandex
15:00 - 15:30
Case-study: AI and Copyrighted Works and Protected Designs
Dr. Reinhard Oertli - Attorney at Law, LL.M., Partner, Meyerlustenberger Lachenal
- Product of AI as Copyrightable Work;
- A system of an artificial neuronal network;
- Ownership in Product of AI;
- AI and Applied Art;
- AI and Software. 5 main tasks of software development;
- AI and Protected Designs.
16:00 - 17:00
Session 3:
Best practices for Developing and managing your company's intellectual property
Best practices for Developing and managing your company's intellectual property
9:30 – 17:00
CONFERENCE 3:
Intellectual property in Pharmaceutical industry
Intellectual property in Pharmaceutical industry
Room № 3
08:30 – 9:30
Registration. Welcome coffee
Session 1:
Patenting and protection of inventions in the pharmaceutical industry
Patenting and protection of inventions in the pharmaceutical industry
9:30 - 10:00
Case-study: Features of bringing your Pharmaceutical Drug to Market
Ksenia Nasonova - Leading patent attorney, Patent Attorney for Russia and Eurasia, Geropharm
10:00 - 10:30
Case-study: Recent Patent disputes and litigations
Aleksey Belozersky, Head Legal Russia, Ukraine & CIS region, Novartis-Oncology
- Overview of the current situation in the pharmaceutical market
- Strategies for resolving patent disputes
- Success/failure factors
10:30 - 11:00
Case-study: Recent European Case Law on SPC.
Dr. Christopher Brückner - European Patent Attorney, Dennemeyer & Associate, Germany
11:00 - 11:30
Coffee-break
11:30 - 12:00
Case-study: Doctrine of equivalents in pharmaceutical patent infringement disputes: theory and practice.
Irina Balishina - Leading intellectual property specialist, FarmFirma «Soteks»
Session 2:
Combating unfair competition and false advertising
Combating unfair competition and false advertising
12:00 - 12:30
Case-study: Misleading advertising and incorrect comparison of brands in advertising.
Elena Buran - Lawyer, Sanofi
Speakers
Conference will feature presentations by leading practicing lawyers from russian and foreign corporations.
#IPConference #MoreThanAConference #TrainingForLawyers #SharingExperience #Networking #LawParty
#IPConference #MoreThanAConference #TrainingForLawyers #SharingExperience #Networking #LawParty
- Dr. Claudia PappasHead of IP Team TrademarksThyssenKrupp AG, Germany
- Frédéric BlancDirector, European Trademark and Design Attorney,Dennemeyer & Associates, France
- Dr. Christopher BrücknerEuropean Patent AttorneyDennemeyer & Associates, Germany
- Dr. Michael NattererManaging DirectorDennemeyer Octimine GmbH, Germany
- Steven ShapeManaging Partner, Patent AttorneyDennemeyer & Associates, USA
- Domenico ColellaPartnerOrsingher Ortu, Italy
- Margret KnitterPartner, Certified Expert for IP, LL.M.SKW Schwarz, Germany
- Dr.Reinhard OertliPartner, LL.M.Meyerlustenberger Lachenal, Switzerland
- Richard BennettPartner, Patent Attorney and LL.M.SSM Sandmair Patent Attorneys and Lawyer, Germany
- Philipp HomannLL.M. Senior AssociateNoerr, Spain
- Daniel AlbrechtManaging Counsel, Attorney at LawStarke-Beijing, China
- Massimo MaggioreFounding partnerMaschietto Maggiore Besseghini - Studio Legale, Italy
- Malte NentwigAttorney at Law (Germany), Certified IP LawyerBoehmert & Boehmert, Germany
- Chunguang HUPartnerCHINA PAT INTELLECTUAL PROPERTY OFFICE, China
- Daniel FedorkovRegional Brand Protection Manager Russia and CISNivea Beiersdorf, Russia
- Sergey ZuykovManaging partnerZuykov and partners, Russia
- Oleg SamofalovHead of legalGazpromneft NTC, Russia
- Yana BrutmanPartnerTM Defence, Russia
- Dmitry MarkanovManaging partnerPatentus, Russia
- Marianna IvanovaHead of legal DepartmentGazprom-Media, Russia
- Aleksei GribanovSenior AssociateBorenius, Russia
- Aleksandra PelikhHead of legal DepartmentZuykov and partners, Russia
- Denis DorotenkoLegal CounselYandex, Russia
- Lyubov AlimovaHead of Intellectual PropertyNestle, Russia
- Ksenia BychkovaHead of legal departmentMail.Ru Group, Russia
- Yasmina IgnatevaSenior lawyerABBYY, Russia
- Andrey InshakovHead of Patent DepartmentYandex, Russia
- Ksenia NasonovaLeading patent attorney, Patent Attorney for Russia and EurasiaGeropharm, Russia
- Aleksey BelozerskyHead Legal,Novartis-Oncology, Russia, Ukraine & CIS, Russia
- Konstantin PanurovskiyLegal Affairs DirectorAstraZeneca, Russia
- Alexey PetrushaLegal CounselAliExpress Russia, Alibaba Group
- Alexandra CherepanovaCorporate Counsel CEMEAVmware, Russia
- Dmitry RusakovHead of brand protection groupGorodissky and partners, Russia
- Eduard ShablinPartner, Patent AttorneyPatentica, Russia
- Eugenia PleshkovaThe legal adviserDigital Horizon, Russia
- Irina BalishinaLeading intellectual property specialistFarmFirma «Soteks», Russia
- Elena BuranLawyerSanofi, Russia
- Sergey LepetanHead Of Legal DepartmentSun Pharma, Russia
- Nadezhda KurdyukovaHead of LegalMasha And The Bear, Russia
- Daria ZagrebinaSenior lawyerDeloitte Legal
- Alina DavletshinaSenior lawyerDeloitte Legal
Sponsors
Leading Russian and foreign law firms
World Trade Center Moscow
Business area "LADOGA". This fully equipped hall with capacity up to 200 seats is located at within an isolated floor. The windows of Ladoga Hall present a beautiful view of the picturesque park and the Moscow International Business Center ("Moscow City"). The hall has four adjoining meeting rooms of different format, including a VIP-conference room.
- IP Conference#MoreThanAConference
#TrainingForLawyers
#bwforum - International experience#USA #Europe #China #Russia #CIS
- Networking#LawParty
#SharingExperience