© 2020 Business Way Forum

4th International Conference

9th Annual Conference
17-18 October 2019 | Moscow, Russia

17 October, 2019
Best practices for developing and managing your company's intellectual property
9:30 - 10:05
Case-study: The work-related results of intellectual activity and remuneration to authors: trends in judicial and law enforcement practice:
Oleg Samofalov — Head of legal, Gazpromneft NTC, Russia
  • The work-related results of intellectual activity and civil-legal nature of royalties;
  • In what cases the employer has the right not to pay remuneration;
  • Author's remuneration vs salary. How to pay and how much to pay?
10:05 - 10:40
Case-study: IP issues in the context of M&A transactions and JVs in the fashion industry:
Domenico Colella — Partner, Orsingher Ortu, Italy
  • Typical deal structure;
  • Differences between share deals and asset deals;
  • Joint Ventures;
  • Due diligence (key aspects to be reviewed);
  • Focus on key contractual clauses;
  • Ancillary agreements (e.g. agreements with key employees/managers such as designers);
  • Critical issues in the context of an acquisition of a fashion house;
  • Protections aimed at overcoming criticalities.
10:40 - 11:15
Case-study: IP portfolio of the global Corporation: management challenges
Dmitry Markanov — Managing Partner, Patentus
11:15 - 12:00
12:00 - 12:35
Case-study: Franchisor's intellectual property and how to protect it
Sergey Zuykov — Managing partner, Zuykov and Partners
  • Types of objects of law. Registration of objects of law;
  • Out-of-court termination;
  • Registration of the contract in Rospatent;
  • Consequences of non-registration of the contract: payments (return/non-return), termination of the use of the granted rights.
Session 2:
Legal ways to combat unfair competition
12:35 - 13:10
Case-study: Legal ways to combat unfair competition
Dr. Claudia Pappas — Head of IP Team Trademarks, ThyssenKrupp AG, Germany
13:10 - 13:45
Case-study: Abuse of intellectual rights as an act of unfair competition
Yana Brutman — Partner, TM Defence
  • Pirated registration of intellectual property and giving the appearance of legality to an act of unfair competition;
  • Strategy and tactics of challenging pirate registrations;
  • FAS practice in cases of unfair competition.
13:45 - 14:45
Session 3:
Intellectual property issues in advertising
14:45 - 15:20
Case-study: Who and to what extent shall be responsible for violation of the legislation in the field of advertising and unfair competition?
Marianna Ivanova — Head of Legal Department, Gazprom-Media, Russia
15:20 - 15:55
Case-study: Labelling in influencer marketing: Best practice in Germany for campaigns on the right side of the law
Margret Knitter — Partner, Certified Expert for IP, LL.M., SKW Schwarz (Germany)
  • Legal Framework
  • What Has to Be Labelled as Advertisement?
  • When Must an Advertisement Be Labelled?
  • How Should the Advertisement Be Labelled?
15:55 - 16:25
16:25 - 18:10
Session 4:
Intellectual property in the age of digitalization and digital economy: global trends and challenges
16:25 - 17:00
Case-study: How machine learning can enhance your patent search quality!
Dr. Michael Natterer — Managing Director, Dennemeyer Octimine GmbH
18:10 – 20:00
Cocktail Sponsor — Dennemeyer & Associates
Conference program
18 October, 2019
FMCG | Industry
IT Solutions
9:30 - 17:00
Intellectual Property issues in the FMCG sector and industrial production
Room № 1
Session 1:
Key features of product design, trademark and non-traditional trademark protection
9:30 - 10:00
Case-study: Problems in enforcing industrial
design rights:
Aleksandra Pelikh — Hed of legal, Zuykov and partners
  • Features of proving a violation of the exclusive right;
  • Forensic examination from the
    point of view of the informed
  • Judicial practice on disputes with
    industrial designs.
10:00 - 10:30
Case-study: 3D trademarks as a tool to protect product design: features of obtaining legal protection and protection of rights to 3D trademarks: Italian/EU practice:
Massimo Maggiore — Founding partner, Maschietto Maggiore Besseghini — Studio Legale, Italy
  • 3D trademarks as unconventional trademarks;
  • When can a product shape be protected as a trademark;
  • Are 3D trademarks a real option?
    The take aways of EU law.
10:30 - 11:00
Case-study: Protecting Product Design in the European Union — New Developments:
Malte Nentwig — Attorney at Law (Germany),
Certified IP Lawyer, Boehmert & Boehmert, Germany
  • The tactical options: Design Protection, Trademark Protection, Copyright Protection and Unfair Competition Law: Which route to take?
  • Avoiding pitfalls when filing designs and 3D-marks in the EU: How to obtain good protection for enforcement?
  • The scope of protection of registered designs: What is within the scope of protection and how are functional features of design considered (in particular ECJ-decision DOCERAM);
  • Enforcing design and trademark claims in litigation within the EU.
11:00 - 11:30
11:30 - 12:00
Case-study: Detailed analysis of the issues related to the protection of nontraditional marks including colour, sound, smell, and shape marks:
Philipp Homann — LL.M. Senior Associate, Noerr, Spain
  • Namely trademark protection for color marks in the European Union (single colours, colour combinations, etc.);
  • As well as the EUIPO’s most recent practice on other types of non-traditional trademarks (sound, motion, multimedia, holograms, etc.)
12:00 - 12:30
Case-study: Trademark registration in China:
Daniel Albrecht — Managing Counsel, Attorney at Law, Starke-Beijing, China
  • How to register a trademark in China?
  • How to find a Chinese Name for a foreign Trademark?
  • Registration of well-known trademarks in China;
  • How to act against trademark squatters in China;
  • The Reform of the Chinese trademark law in 2019;
  • Recent trademark cases in China and their impact of the jurisdiction.
Session 2:
Combating illicit production and trafficking of counterfeit goods
  • Legal methods and practical methods of countering fraud and counterfeit;
  • Best practices to tackle counterfeit in the Internet;
  • Using Blockchain in the Fight;
  • Against Counterfeiting;
  • Anti-counterfeiting technologies at work;
  • Technology to track and manage infringement and counterfeits.
Case-study: Fighting counterfeit in Europe
Frédéric Blanc — Director, European Trademark and Design Attorney, Dennemeyer & Associates, France
  • Commenting 2019 reports on counterfeit from EUIPO and OCDE;
  • Analyzing the main trends;
  • Proposing strategy to fight.
13:00 - 14:00
9:30 – 17:00
IT solutions patenting, protection and defense: Russian and foreign practice
Room № 2
08:30 – 9:30
Registration. Welcome coffee
Session 1:
Features of IT products protection in Russia and abroad
9:30 - 10:00
Case-study: Main advantages, risks, recommendations when working with Open Source.
Yasmina Ignateva, Senior lawyer, ABBYY
10:00 - 10:30
Case-study: Software Patents in Medical Technology under the European Patent Convention.
Richard Bennett, Partner, Patent Attorney and LL.M., SSM Sandmair Patent Attorneys and Lawyer, Germany
  • Requirements for patentability of software under the EPC
  • Avoiding pitfalls for software patents in medical technology
  • The potential impact of case G1/19 pending before the Enlarged Board of Appeal
10:30 - 11:00
Case-study: Software Protection in the United States: What You Need to Know, But Were Afraid to Ask!
Steven Shape, Managing Partner, Patent Attorney, Dennemeyer & Associates, USA
In the United States, software can be the subject of a properly drafted utility patent application or a copyright registration. Software embodied in source code, an idea, or an invention (device or process) can be protected. Software developers and companies can choose between patent and copyright. Some decide to use both. It is important to focus on what is desired to be protected -- the code itself, the product using the software in operation, the process carried out by the software. Obtaining a patent and registering a copyright are very different processes, with different timing and different costs.
11:00 - 11:30
11:30 - 12:00
Case-study: Intellectual Property protection in the World of eSports
Ksenia Bychkova, Head of legal department, Mail.Ru Group
  • Specifics of relations related to intellectual property in e-sports activities
  • Media rights to the player as the main asset of the organization
  • Team logo and trademark. Brand protection
  • Tournament broadcast: game developer, publisher, tournament organizer, team, players
  • Sponsors and advertisers: how to reduce risks in advertising integration
12:00 - 12:30
Case-study: International patenting for Russian applicants: theory and practice
Eduard Shablin - Partner, Patent Attorney, Patentica, Russia
12:30 - 13:00
Case-study: Protection of Software in China: Patents and Designs
13:00 - 14:00
14:00 - 14:30
Case-study: What to consider when creating computer programs
Eugenia Pleshkova - The legal adviser, Digital Horizon
Session 2:
Artificial Intelligence collides with patent law
14:30 - 15:00
Case-study: Patenting of solutions in the field of artificial intelligence.
Andrey Inshakov - Head of Patent Department, Yandex
15:00 - 15:30
Case-study: AI and Copyrighted Works and Protected Designs
Dr. Reinhard Oertli - Attorney at Law, LL.M., Partner, Meyerlustenberger Lachenal
  • Product of AI as Copyrightable Work;
  • A system of an artificial neuronal network;
  • Ownership in Product of AI;
  • AI and Applied Art;
  • AI and Software. 5 main tasks of software development;
  • AI and Protected Designs.
16:00 - 17:00
Session 3:
Best practices for Developing and managing your company's intellectual property
9:30 – 17:00
Intellectual property in Pharmaceutical industry
Room № 3
08:30 – 9:30
Registration. Welcome coffee
Session 1:
Patenting and protection of inventions in the pharmaceutical industry
9:30 - 10:00
Case-study: Features of bringing your Pharmaceutical Drug to Market
Ksenia Nasonova - Leading patent attorney, Patent Attorney for Russia and Eurasia, Geropharm
10:00 - 10:30
Case-study: Recent Patent disputes and litigations
Aleksey Belozersky, Head Legal Russia, Ukraine & CIS region, Novartis-Oncology
  • Overview of the current situation in the pharmaceutical market
  • Strategies for resolving patent disputes
  • Success/failure factors
10:30 - 11:00
Case-study: Recent European Case Law on SPC.
Dr. Christopher Brückner - European Patent Attorney, Dennemeyer & Associate, Germany
11:00 - 11:30
11:30 - 12:00
Case-study: Doctrine of equivalents in pharmaceutical patent infringement disputes: theory and practice.
Irina Balishina - Leading intellectual property specialist, FarmFirma «Soteks»
Session 2:
Combating unfair competition and false advertising
12:00 - 12:30
Case-study: Misleading advertising and incorrect comparison of brands in advertising.
Elena Buran - Lawyer, Sanofi
Conference will feature presentations by leading practicing lawyers from russian and foreign corporations.
#IPConference #MoreThanAConference #TrainingForLawyers #SharingExperience #Networking #LawParty
  • Dr. Claudia Pappas
    Head of IP Team Trademarks
    ThyssenKrupp AG, Germany
  • Frédéric Blanc
    Director, European Trademark and Design Attorney,
    Dennemeyer & Associates, France
  • Dr. Christopher Brückner
    European Patent Attorney
    Dennemeyer & Associates, Germany
  • Dr. Michael Natterer
    Managing Director
    Dennemeyer Octimine GmbH, Germany
  • Steven Shape
    Managing Partner, Patent Attorney
    Dennemeyer & Associates, USA
  • Domenico Colella
    Orsingher Ortu, Italy
  • Margret Knitter
    Partner, Certified Expert for IP, LL.M.
    SKW Schwarz, Germany
  • Dr.Reinhard Oertli
    Partner, LL.M.
    Meyerlustenberger Lachenal, Switzerland
  • Richard Bennett
    Partner, Patent Attorney and LL.M.
    SSM Sandmair Patent Attorneys and Lawyer, Germany
  • Philipp Homann
    LL.M. Senior Associate
    Noerr, Spain
  • Daniel Albrecht
    Managing Counsel, Attorney at Law
    Starke-Beijing, China
  • Massimo Maggiore
    Founding partner
    Maschietto Maggiore Besseghini - Studio Legale, Italy
  • Malte Nentwig
    Attorney at Law (Germany), Certified IP Lawyer
    Boehmert & Boehmert, Germany
  • Chunguang HU
  • Daniel Fedorkov
    Regional Brand Protection Manager Russia and CIS
    Nivea Beiersdorf, Russia
  • Sergey Zuykov
    Managing partner
    Zuykov and partners, Russia
  • Oleg Samofalov
    Head of legal
    Gazpromneft NTC, Russia
  • Yana Brutman
    TM Defence, Russia
  • Dmitry Markanov
    Managing partner
    Patentus, Russia
  • Marianna Ivanova
    Head of legal Department
    Gazprom-Media, Russia
  • Aleksei Gribanov
    Senior Associate
    Borenius, Russia
  • Aleksandra Pelikh
    Head of legal Department
    Zuykov and partners, Russia
  • Denis Dorotenko
    Legal Counsel
    Yandex, Russia
  • Lyubov Alimova
    Head of Intellectual Property
    Nestle, Russia
  • Ksenia Bychkova
    Head of legal department
    Mail.Ru Group, Russia
  • Yasmina Ignateva
    Senior lawyer
    ABBYY, Russia
  • Andrey Inshakov
    Head of Patent Department
    Yandex, Russia
  • Ksenia Nasonova
    Leading patent attorney, Patent Attorney for Russia and Eurasia
    Geropharm, Russia
  • Aleksey Belozersky
    Head Legal,

    Novartis-Oncology, Russia, Ukraine & CIS, Russia
  • Konstantin Panurovskiy
    Legal Affairs Director
    AstraZeneca, Russia
  • Alexey Petrusha
    Legal Counsel
    AliExpress Russia, Alibaba Group
  • Alexandra Cherepanova
    Corporate Counsel CEMEA
    Vmware, Russia
  • Dmitry Rusakov
    Head of brand protection group
    Gorodissky and partners, Russia
  • Eduard Shablin
    Partner, Patent Attorney
    Patentica, Russia
  • Eugenia Pleshkova
    The legal adviser
    Digital Horizon, Russia
  • Irina Balishina
    Leading intellectual property specialist
    FarmFirma «Soteks», Russia
  • Elena Buran
    Sanofi, Russia
  • Sergey Lepetan
    Head Of Legal Department
    Sun Pharma, Russia
  • Nadezhda Kurdyukova
    Head of Legal
    Masha And The Bear, Russia
  • Daria Zagrebina
    Senior lawyer
    Deloitte Legal
  • Alina Davletshina
    Senior lawyer
    Deloitte Legal
Leading Russian and foreign law firms

World Trade Center Moscow

Business area "LADOGA". This fully equipped hall with capacity up to 200 seats is located at within an isolated floor. The windows of Ladoga Hall present a beautiful view of the picturesque park and the Moscow International Business Center ("Moscow City"). The hall has four adjoining meeting rooms of different format, including a VIP-conference room.
  • IP Conference
  • International experience
    #USA #Europe #China #Russia #CIS
  • Networking