PROTECTION OF INTELLECTUAL
PROPERTY RIGHTS

The conference was opened by the Managing partner of the company "Zuykov and partners" - Sergey Zuykov, who acted as the Title sponsor of the conference. Sergey welcomed the participants, announced the upcoming sessions and noted that the quantitative and, most importantly, qualitative composition of the Conference participants is improving every year. At the end of the welcome speech, Sergey thanked the company Business Way Forum (conference organizer), other sponsors of the event, wished productive work and positive results from visiting conference sections and parallel classes. Sergey spoke about effective methods and successful strategies for protection of intellectual property.

Claudia Pappas (Head of the IP Team) demonstrated the experience of implementing the necessary structures and processes to protect trade secrets in the company with 155,000 employees in 80 countries. Claudia told about the necessity of classification, building securing tools for IT, physical actions and contractual actions.

Polina Pavlova (Senior legal counsel, Legal & Regulatory, Russia & CIS) represented preventive measures to protect against unfair competition associated with the illegal use of copyright and trademarks.

Irina Komleva and Marat Almaganbetov (Business Development Managers) told about Monitoring and analysis of markets, trends and innovations.

Dmitry Markanov (Managing Partner, Head of Trademarks and Litigation, Trademark Attorney) made a report "Modern technology: in favor or against a lawyer?". He told about sophisticated search technology for the search of trademarks, using software and artificial intelligence when drafting claims and complaints.

Dr. Richard Brunner (Chief Legal Officer) made a presentation on the impact of Blockchain on Intellectual property. Dr. Brunner spoke about the possibilities of Blockchain technology that can be used for protecting and managing IP, gave examples of the use of the Blockchain in the management of IP, and spoke about the patentability of this technology.

Alina Akinshina (Executive Director) spoke on "Digitalization of intellectual property management: yesterday, today, tomorrow". Alina told about LegalTech trends: From automating actions to automating functions.

Tobias Cohen Jehoram (Partner) touched upon the problems of intellectual property rights protection in social media. Tobias answered the questions what can you (not) do with user generated content? Who is liable in case on infringements, also the platform? And how to combat infringing e-commerce sales through social media?

Dmitry Donov (Managing partner) told about Russian personal data and GDPR, and the main things that the company needs to know. As part of the report, Dmitry presented a comparative analysis of GDPR vs. sectoral law of the Russian Federation and told about the principles of personal data processing.

Stanislav Rumyantsev (Senior lawyer) presented the report "Online Data Protection: International Compliance Matters". Stanislav told about localization of Russian citizens' data in the territory of Russia, Data flows of online businesses and gave practical solutions and recommendations.

Evgenia Pleshkova (Legal counsel) told about difficulties of Receiving and Processing of Personal Data Using the Internet. Evgenia considered the problems of classifying the processed data as personal, the problems of determining the grounds for data processing, the problems of conservatism of documents and data processing requirements. She told about the risks and gave valuable recommendations.

Michael Fainberg, Partner of Arent Fox LLP, USA, made the report "Protection of IT technologies in the US". He told about advantages of patenting, monetizing and enforcing IT technologies in the US, effective strategies for prosecuting IT patent applications in the US.

Bastian Best (Partner) spoke about software patents and revolutionary technologies in the European Union. Bastian presented the best practice of software patent applications development and their successful protection at the European patent office.

Nadezhda Kaschenko (Chief Intellectual Property Counsel) gave practical recommendations to address GDPR compliance for Russian companies providing IT products and services in the EU. Nadezhda told about the importance of the correct definition of roles: who is the controller and processor? She told about particular importance of minimizing the data volume to be processed and the transparency of the processing.

Alexander Kuznetsov (Lawyer) presented the practice of distinguishing the terms "new version" and "update" in the license agreement. He told about inclusion of the obligation to provide new versions within the license agreement, what to highlight and how to protect one's interests.

Konstantin Mamilov (Head of Legal at Kalashnikov Group) told about options for structuring transactions for the purchase of businesses using intellectual property and verification of intellectual property ownership in M&A transactions.

Dmitry Markin (Director of Intellectual property) made a report "Separate issues of conclusion, execution and termination of license agreements". Dmitry told about important conditions of license agreements, peculiarities of conclusion of licensing agreements with respect to know-how and gave useful advices.

Sergey Medvedev (Trademark & Design Attorney) made a report "Pledge of Exclusive Rights: Theory and Practice". Sergey told about potential risks and recommendations in connection with pledge transactions in the IP field.

Svetlana Astafyeva (Head of direction) made a report "Building the intellectual property portfolio management system at the enterprise". Svetlana spoke about the systematic approach to the management of intellectual activity, about new technologies and IT- patents, the processes of registration of intellectual activity results at the enterprise and gave valuable recommendations to the participants.

Michael Zoebisch (Partner, LL.M.) mbB made a brief overview of the jurisdiction in terms of responsibility of Internet service providers in the European Union. The key points of the presentation were the identification of Internet service providers, the possibility of blocking access to certain sites, overview on the jurisdiction of the CJEU, in Germany, Netherlands, Denmark, UK and Sweden and the Best practice in the EU and steps ("Notice and Takedown").

Yuriy Vopilov (General Director) presented effective methods of intellectual property protection in the Internet. He told about identifying and addressing online threats and gave examples of how the counterfeit is traded these days and how to deal with it.

Aleksandra Pelikh (Head of Legal) made a report "Illegal use of trademark on a website: the boundaries established". The key points of the report were the use of a trademark when performing a websearch: keywords and advertisements; Illegal use of the company name; specific regulatory characteristics and current developments in domain-name disputes

Roman Krupenin (Head of Legal Practice Group, Technology, Distribution and M&A) made a report "Content filtering, moderation and protection of intellectual property rights". Roman told about the capabilities of content filters, artificial intelligence and algorithms.

Elena Trusova (Partner) and Irina Shurmin (Senior Associate LL.M) made a report "VKontakte vs. Double: IP rights vs. open data". VKontakte vs. Double case is an unprecedented case for Russia and Europe in the field of intellectual property. The VKontakte social network filed a lawsuit against a startup of Double Data, Skolkovo resident company, which has developed a specialized search engine that allows to find open data about a particular person on the Internet with an accuracy of 99%. BCLP team has represented the interests of Double Data in the IP court and knows all details like nobody else

Anastasia Shkarina (General Counsel) told about responsible marketing and self-regulation of disputes in the field of advertising and marketing communications. Anastasia told about voluntary self-restrictive measures taken by corporations in the field of advertising.

Johan Løje (Partner, LL.M, Attorney-at-Law) presented the report "Use of trademarks of others in advertising – offline and online in the European Union?". The key points of the report were: When is it allowed to use other companies trademarks in marketing – comparative advertising; Use of ad-words and relation based advertisement on the Internet; How do you enforce your rights in relation to advertisement in the EU.